The number of available U.S. retail medical clinics is 14 times higher than there was a decade ago. The marketplace has become greatly competitive, which creates challenges for an urgent care clinic with a tight marketing budget. However, there are cost-effective things you can do to increase consumer awareness about your facility. Here are three free digital tips for boosting your urgent care marketing plan.
Optimize Your Website
Is your website user-friendly? Many consumers pull up the information they need by using their smartphone. Therefore, your website needs to feature a mobile responsive design. If your website is hard to navigate, it will create a negative perception about your business and the customer will look elsewhere for the services they need.
Optimize your content to be easy to read on desktop computers, tablets, and smartphones. Ensure that your website loads up fast. If it takes more than three seconds to pop up, your page speed is too low and potential customers will abandon your site. Having your website optimized for mobile can provide a major positive boost in your urgent care marketing plan.
Get On Google Maps
When it comes to implementing an urgent care center marketing strategy, the majority of facilities do it on their own instead of hiring experts because their budgets are tight. As a result, they may be unaware of how to establish a strong local digital presence with Google’s local pack. If your urgent care business isn’t showing up in the Google Map local listings, you’re losing out on potential revenue.
The local pack consists of the first three listings in Google search when a person looks for the term “urgent care near me.” Being in those spots makes it more likely that a person will consider your services for their medical needs. In order to get there, you will need to create a Google My Business profile. Make sure to select urgent care center under Categories and include your facility’s phone number, hours of operation, address, and a brief description of your services.
Healthcare Video Marketing
Online videos have a much greater organic reach in search engine rankings than text pages. Plus, many consumers are turning to videos to get the information they need online. If your business doesn’t already incorporate videos, you need to start making investments in this area right away.
Create a welcome video on your website so that first-time visitors can learn more about your business and its history. Include profiles of your physicians as well as treatment and procedure overviews to help calm people’s nerves about having to seek medical treatment. Provide educational videos on common medical conditions and get patient reviews on camera. These things can provide a pleasant experience for your customers as well as building an authoritative and trustworthy presence in your local community.
These three free tips are just the tip of the iceberg for ways to boost your urgent care marketing plan.
Intuitive Health is one of the most progressive retail healthcare companies in the US.