The proliferation of urgent care centers in the U.S underscores one very pleasing fact: urgent care centers are a profitable venture. And while normal hospitals serve their purpose well, urgent care centers are more patient-oriented and convenient. This attribute makes urgent care clinics a preferred choice for Americans, who hate having to wait for hours to see a doctor.
Urgent care clinics are also cheaper for patients. Treatment in clinics is on average 30% to 40% cheaper than visiting a physician’s office, but this doesn’t translate to any loss on the clinic’s part.
Starting an Urgent Care ClinicHow to start an urgent care clinic correctly has been a subject of debate by many health executives. While there’s no definite way around the matter, there are a few factors you should consider beforehand:
Location is arguably the most important factor to consider when starting an urgent care center and for good reason. The location of your urgent care clinic will play a crucial part in the success of your venture. The clinic’s location will determine how convenient your urgent care center is for prospective clients. It will also determine what demographic your customer base is, which directly relates to how much your customers are willing to spend. Setting up your clinic in a mall or near any retail establishment is never a bad idea. You can also set up shop near a major highway to enhance visibility and attract traveling clients.
You have to comply with the relevant governing bodies, or you risk closure, fines, and penalties. It is important to have a firm understanding of the regulations stipulated by these bodies. CLIA, OSHAA, and HIPAA are examples of authorities with regulations that need to be strictly followed.
Assessing a venture’s profitability is an important and sensible step for any business. It makes sense to conduct a thorough feasibility study before pouring your resources into an urgent care center. There are plenty of firms who can conduct this study and present a financial pro forma for your scrutiny. This pro forma will help you determine whether establishing an urgent care clinic is worth the time and money.
4. Clinic Staff
Your staff is a huge asset when it comes to your urgent care startup. With that in mind, you should take extra care when choosing your staff before starting your clinic. Thorough background checks and speaking with references can help you know your staff better, subsequently leading to a more connected and familiar work environment.
As the influx of patients gradually increases, remember to hire more staff to meet the patient volumes. Failure to do so may cause delays, which can cause all sorts of issues. You should also update your payroll accordingly, and never underpay your staff.
A practical and comprehensive urgent care center marketing strategy is paramount to the success of your establishment. After you’ve set up your clinic, it’s important to get the word out, so your potential clients are in the know. Depending on your marketing strategy, you can use a variety of marketing tools at your disposal. Banners, posters, and brochures are a great place to start. Social media is also the perfect platform to advertise your services and get people talking.
What Are You Waiting For?Taking heed of these few factors increases your chances of success in your new healthcare venture. Remember, just like any business, an urgent care center takes time to pick, so patience is imperative for ultimate profitability.
Intuitive Health is one of the most progressive retail healthcare companies in the US.