Are you thinking of starting an urgent care clinic as a business venture? If so, then you are not alone. Retail medical clinics and urgent care centers have become extremely popular in recent years in the United States. Statistics show that the amount of retail medical clinics doing business in the U.S. has skyrocketed; in fact, there are 14 times more clinics listed in 2018 than there were in 2008. But as an owner starting a new business like this, how do you know what steps to take in opening an urgent care clinic? It may be a good idea to deal with urgent care consulting experts. These professionals are there to offer advice in setting up a successful urgent care business. Here are four of their top recommendations for you to consider.
Where Is Your Business?
Yes, you are opening an urgent care business. But you are still going to be operating under a main tenet of the real estate world: "Location, location, location." More research will have to be conducted to determine the best location for your business. In this regard, the urgent care consulting team that you are working with will definitely be able to assess demographics in comparison to your budget, and then assist you in making a determination. It’s important that you find a location that will provide the best business opportunity for your urgent care startup.
Staffing your clinic is definitely a double-edged sword. On the one hand, it is nearly impossible to run a business without a staff. And yet, on the other hand, staffing is all overhead. If you have too many employees, you will rapidly deplete all your financial resources. It would be wise to run your clinic with as few employees as possible, at least initially. When you are recruiting for your urgent care clinic, try to find professionals who have experience in more than one area; for instance, an x-ray technician who could also draw blood. Finding staff members who can multitask will help you avoid depleting your budget rapidly before the business begins to turn a profit.
With the recent surge in popularity of urgent care center businesses, you will have to give a lot of consideration to the type of treatment or treatments you will be offering. Are you sticking strictly to emergency care treatment? Will you be offering cosmetic procedures or options for patients interested in losing weight? Will you offer any specialists on your staff, such as allergists or physical therapists? Basically, what it comes down to is how are you going to make your clinic stand out from all the competition? This is a key question in determining the success of your business.
Promoting Your Business
Marketing may be the most important aspect of all when you discuss your business plan with your urgent care consulting experts. A good urgent care center marketing strategy will provide an excellent basis for your business. How do you make up a good marketing plan? The urgent care consulting experts will help you navigate through that. They will deal with the main aspects of your plan, including creating a realistic budget for your business. In addition, they will balance the start-up costs for establishing your urgent care in relation to the projected profits that you expect to make from your business.
It's undeniable: the urgent care consulting experts would tell you that the upsurge in urgent care and emergency clinics is creating many more business opportunities for investors. But there is another bottom line, too: the presence of more urgent care clinics is actually making health care more accessible to the general public. And this is definitely a positive, healthy step in the right direction. From a business and human services perspective, a profitable urgent care business could definitely be considered a win-win.
Urgent care centers are getting more and more popular in the modern world. In a medical system that has many patients confused about treatment costs and access to necessary services, more people are turning to urgent care centers to assist their families in trying times. If you're looking to run an efficient urgent care center, there are lots to consider. It's nearly impossible to handle on your own. That's why bringing in a consulting service that has the expertise to help you succeed can make all the difference. But how? We put together a quick list of some of the ways a consulting for urgent care centers can help you run a more effective clinic.
Consulting for Urgent Care Centers Can Help You Make the Right Moves Early OnUnfortunately, as with many business models, most people make some crucial mistakes early on when they are opening an urgent care center. Whether due to haste or hubris, many of these issues set up an urgent care center to have recurring problems that may never go away in spite of intervention efforts. With consulting for urgent care centers, you can not only sidestep these kinds of early errors, but you can also set yourself up for future success.
Let's just take a quick look at the industry as a whole for example. Walk-in medical facilities were first conceived in the year 2000 and by 2016 there were more than 2,000 facilities in the United States, a number that's only continuing to grow. Even so, many people who decide to open an urgent care center are entirely ignorant of what's going on in the rest of the industry. As a result of their ignorance, they may decide to open an urgent care center in an area that's saturated. Furthermore, they may make some fundamental mistakes when it comes to hiring staff and handling patient interactions. Thankfully, you can avoid all of these by making use of consulting for urgent care centers. Because the industry is growing, and because it has its own set of unique considerations to keep in mind, it's wise to defer to experts from the very start in order to maximize profits, emphasize efficiency, and manage your reputation.
Consulting Helps You Get Your Finances in OrderFinances are key if you're looking to run an effective center. Everything from employee satisfaction to insurance communications is reliant on your financial literacy. Because the financial aspects of the healthcare world can get so complex, many urgent care centers (especially new ones) fail to see the bigger picture. This can quickly lead to problems that compound and get out of hand quickly. Such mistakes can easily detract from your workplace environment, while also causing patients to view your facility in a more negative light.
Consulting services with experience in healthcare can help you navigate the financial waters of running an urgent care facility. Chances are that you're juggling a lot of different problems when you're operating in urgent care. Trying to keep finances afloat at the same time only serves to make things that much more complex and troublesome. When you hire the services of a consulting firm that knows how to handle the specific roadblocks present in the healthcare industry, you free up valuable time that you can then use to devote to other aspects of running your urgent care center. There's never an easier option when dealing with medical finances.
At Intuitive Health, we are here to offer you a wide variety of consulting for urgent care centers. Whether you are experienced in the world of urgent care clinics, or if you're just starting out and you're in need of urgent care business consulting, we are here to help. Our team of experienced professionals understands the unique challenges and hurdles that you must overcome in order to operate a successful urgent care startup. With a focus on consulting for urgent care centers with marketing strategies for urgent care centers and other key business insights, we are confident we can help you take the right steps toward success with your urgent care clinic. Not sure how to proceed from here? Just looking for some more information? All you need to do is reach out and get in touch with a member of our team today. We can't wait to hear from you.
Urgent care centers are a relatively new type of business venture with plenty of possibilities for entrepreneurs. The first one to ever open was a retail medical clinic in 2000 that’s located in Twin Cities, Minnesota. If you want to be successful with your urgent care startup, there are a few things you will need to focus on in order to have a long term sustainable urgent care business model. Here are the four most important items to consider on your urgent care start up checklist.
The Right Location
One of the most important decisions for creating a profitable urgent care business is choosing the right location. If the marketplace is already flooded with other similar medical facilities, it may not be a good idea to start up your business there. You will want to find a location that has a growing population which will increase the potential number of patients you can serve in the future. It’s a good idea to look for an area that has high traffic with plenty of signage near large retail anchor stores for higher visibility.
The next most important item on your urgent care start up checklist is understanding the true financial costs of your urgent care clinic. The last thing you want to do is miscalculate how much it will take to get your urgent care clinic up and running smoothly. Make sure to prepare for any financial need or obstacle that may arise, especially during the first three months. It will take that much time before you can start receiving payments from insurance companies, so you want to make sure you can cover any necessary expenses until these come in.
Choose The Right Software
Finding the best electronic health records software can be a challenge. Take your time to perform careful research on your available options. Try out product demos and ask those you trust for recommendations. Consider the impact of the software on your business in terms of ease of use and necessary features for the services you offer.
Create An Efficient Billing Process
Developing an efficient billing process is critical for your urgent care start up’s success. You will need to decide if you will hire a third party to do your billing or do it in-house. If you choose to outsource your billing process, look for a revenue cycle service with plenty of experience working with urgent care centers. If you choose to have your billing done in-house, make sure the staff you choose also have plenty of experience with the unique needs of urgent care clinics.
Your urgent care start up checklist is key to developing long term sustainability. You can avoid many new startup mistakes by choosing the right facility, an efficient billing process, and installing the best software. By keeping your everyday operations running smoothly and financial costs under control, you can be successful for many years to come.
The value of the retail medical market in 2016 was estimated at $1.4 billion with a 20% compound annual growth rate up to 2025. There’s no better time than now to open up a profitable urgent care business. What do you need to do to get started? Here’s how to start an urgent care clinic:
Develop A Business Plan
A business plan will help you set goals and map out specific details for your urgent care business model. In your business plan, you will need to figure out what your startup and ongoing costs will be as well as how long you expect it will take to break even. You will also want to define your target market, investors, and staff roles necessary for everyday operations.
Your business plan should also detail how you will make money as well as specifics regarding your urgent care marketing plan. What will you charge for the services you provide? How will you pay for ongoing expenses? How many patients will your clinic be able to see each day? How do you plan to be more profitable in the future? Your business plan will help you think these things through so you can have a solid foundation for success.
Figure Out Costs
What does it cost to start an urgent care clinic? As you are developing your business plan on how to start an urgent care clinic, you’ll need to figure this out. The expenses for your urgent care startup will vary depending on its size, location, and services offered. You should plan to budget at least $750,000 to pay for expenses during the first three months before you can start receiving insurance company payments.
Some startup costs to keep in mind are facility space, furniture, equipment, software, and insurance. Do you plan to build, lease, or purchase a building for your urgent care center? You’ll need approximately 1,500 square feet for each doctor in order to have enough room for exam rooms, radiology, lab, and a waiting room for patients. Software and equipment can cost you anywhere from $150,000 to $200,000.
Establish Your Legal Entity
You will need to set up your business under a legal structure to help protect you from becoming personally liable should your clinic be sued. Your choices as a legal entity included a DBA, LLC, or Corporation. You’ll also need to register for an EIN number for state and federal taxes. Find out what permits and licenses you may need before you can open up for business. You will also need to get insurance as well to protect you and your employees.
There are many things you need to do when figuring out how to start an urgent care clinic. If you follow the information above, you’ll be well on your way to making your urgent care clinic a reality. Take your time to establish a strong foundation so that your business can be financially strong far into the future.
The very first walk-in urgent care clinic opened in Minnesota in 2000. By 2016, there were 2,000 such facilities operating in the United States. It’s estimated that by the end of the year there will be 14 times more urgent care startups than there were ten years ago. Urgent care businesses fill a community need, can be profitable, and the market for them is growing by the minute. But what does it cost to start an urgent care clinic?
Community Benefits of Urgent Care
Among the most significant benefits of urgent care centers are services for patients lacking insurance, and shorter wait times. A quarter of those choosing urgent care clinics for emergent health issues claimed shorter wait times as the reason. Shorter wait times in urgent care centers can be attributed to less severe injuries and illnesses at intake, as well as limited traffic.
What Does it Cost to Start an Urgent Care Clinic?
There are a number of factors to be considered in order to arrive at useful figures. Real estate transactions -- variables between owning and leasing space are significant -- are an estimable factor. The location of the clinic and how that location will impact operating and property costs are significant factors, as well. Also to be considered as you explore what does it cost to start an urgent care clinic is the projected size of the clinic you will operate. What does it cost to start an urgent care clinic? It costs to research and plan, as well as develop a sound and savvy urgent care business model. Read on for more information about aggregating the many variables in order to achieve an answer to the question 'What does it cost to start an urgent care clinic?'
Your Real Estate Transaction
You will likely have already done the planning and research that is necessary, but the importance of understanding the kind of real estate transaction you plan to make for your urgent care startup can’t be overstated. Will you lease an extant space, purchase an existing property, or build a new structure? Make sure you're taking everything into consideration throughout the entire transaction.
The Location of Your Urgent Care Clinic
Many potential areas will have zoning, taxation, and other benefits, but they might not be in markets that will serve your urgent care marketing strategy best. There is a great deal of work and research involved in determining the best location for your urgent care clinic. Be sure you are doing your homework on the potential markets as well as the regulations, building codes, necessary licenses and permits, and insurance requirements of those markets. Also, make sure all these factors will work to yield a profitable urgent care business.
The Size of Your Urgent Care Center
Keep in mind that the average square footage for an urgent care clinic is around 3,000. That’s a good guideline as you prepare rough estimates, but it will be necessary to plan a size that will accommodate the business you expect to generate and the range of services you will offer relative to your urgent care center marketing strategy. Will you offer urgent care, limiting space that may otherwise be occupied by a laboratory, therapy, and other common services? Or will you offer a full suite of medical and rehabilitative services, requiring a great deal more space?
The Average CostIt’s important to know and plan as much as you can as you prepare to launch your urgent care startup, and to be aware that your cost may vary widely from precedents and averages. But there are some figures to take into consideration: the average cost to launch an urgent care clinic is between $840,000 and $1.6 million.
"What does it cost to start an urgent care clinic" has no static answer. With careful planning, research, and solid business methods, you can learn exactly what it will cost for your urgent care venture.
The number of available U.S. retail medical clinics is 14 times higher than there was a decade ago. The marketplace has become greatly competitive, which creates challenges for an urgent care clinic with a tight marketing budget. However, there are cost-effective things you can do to increase consumer awareness about your facility. Here are three free digital tips for boosting your urgent care marketing plan.
Optimize Your Website
Is your website user-friendly? Many consumers pull up the information they need by using their smartphone. Therefore, your website needs to feature a mobile responsive design. If your website is hard to navigate, it will create a negative perception about your business and the customer will look elsewhere for the services they need.
Optimize your content to be easy to read on desktop computers, tablets, and smartphones. Ensure that your website loads up fast. If it takes more than three seconds to pop up, your page speed is too low and potential customers will abandon your site. Having your website optimized for mobile can provide a major positive boost in your urgent care marketing plan.
Get On Google Maps
When it comes to implementing an urgent care center marketing strategy, the majority of facilities do it on their own instead of hiring experts because their budgets are tight. As a result, they may be unaware of how to establish a strong local digital presence with Google’s local pack. If your urgent care business isn’t showing up in the Google Map local listings, you’re losing out on potential revenue.
The local pack consists of the first three listings in Google search when a person looks for the term “urgent care near me.” Being in those spots makes it more likely that a person will consider your services for their medical needs. In order to get there, you will need to create a Google My Business profile. Make sure to select urgent care center under Categories and include your facility’s phone number, hours of operation, address, and a brief description of your services.
Healthcare Video Marketing
Online videos have a much greater organic reach in search engine rankings than text pages. Plus, many consumers are turning to videos to get the information they need online. If your business doesn’t already incorporate videos, you need to start making investments in this area right away.
Create a welcome video on your website so that first-time visitors can learn more about your business and its history. Include profiles of your physicians as well as treatment and procedure overviews to help calm people’s nerves about having to seek medical treatment. Provide educational videos on common medical conditions and get patient reviews on camera. These things can provide a pleasant experience for your customers as well as building an authoritative and trustworthy presence in your local community.
These three free tips are just the tip of the iceberg for ways to boost your urgent care marketing plan.
The number one focus of any business is profit. In order to grow, a business needs to maintain and increase a positive cash flow in order to meet its financial responsibilities and objectives. How does an urgent care center continue to be profitable in a market that has become increasingly competitive? In the U.S., the retail medical market size in 2016 was marked with a valuation of $1.4 billion and expected to have a 20% compound annual growth rate through 2025. Here are four ways that your urgent care center business can increase revenue and meet your financial goals.
Revenue Cycle Management Improvement
Revenue cycle management is critical for an urgent care center’s profit margin. However, it is highly challenging because of the many factors involved. The first thing you need to do make sure you’ve hired and trained the right person at the front desk. This role is crucial for checking and verifying active insurance coverage in order to determine the patient’s financial responsibility from the beginning. The more money you can collect upfront at the time of the visit, the less energy and time will be spent later on in the billing process.
Accurate coding is another key factor in improving revenue cycle management. Poor documentation can lead to either revenue loss or an audit being initiated. It can also lead to increased insurance claim resubmissions. Also, follow up as quickly as possible on all denied or delayed claims. Resolving unpaid claims can provide a much-needed boost to your bottom line.
Leverage Healthcare System Technology
Utilizing modern technology effectively can have a positive impact on your urgent care profit margin. Make your urgent care clinic more accessible by offering online appointment scheduling for new and existing patients. You can also send out a quick text-based survey to the patient after a visit to determine overall satisfaction and keep patients who may be considering other alternatives. This can also show patients you care about them and want to build a lasting relationship with them. Offer electronic fund transfers to speed up a bill payment.
Stay Open Longer
You can increase revenue simply by keeping your business doors open longer. The reason urgent care exists in the first place is to fill the need for patients who need care when traditional healthcare systems close their doors for the day. By opening up earlier, closing earlier, and providing weekend and holiday hours, you will be ready for these patients and be more profitable.
Consolidate StaffingHaving the right number of staff can make a big difference to your revenue profits but it can be a tricky situation to navigate. You can figure this out by taking a look at your visit volumes from week to week and compare peak times versus slow times. Look for any patterns to help you make decisions regarding coverage. You can also look at volume year by year and try to spot any seasonal trends. Hire and retain staff who are flexible in working on a short schedule.
Running a profitable urgent care business takes hard work and dedication in today’s highly competitive marketplace. By following these four ways to increase revenue, you can grow and expand to serve more patients. With little thought and planning, you'll stand up above the competition and be recognized by the community you serve as the place for them for their medical needs.
If your neighborhood demographic is typical, it’s likely that you’ve seen dozens of urgent care startups over the past few years. The once rare urgent care center has become nearly ubiquitous in and around U.S. cities over the past 19 years. The very first urgent care startup opened its doors in Minnesota in 2000; as of 2018, there were nearly 3,000 urgent care businesses open throughout the country. Nearly 20% of U.S. families reported using an urgent care clinic in the last year. Those numbers are likely to increase in the following year as new urgent care startups emerge and their convenience, quality, and availability become better known.
While a great deal of business directed toward urgent care centers is for minor illnesses, injuries, and ailments, or to expedite seeing a doctor for preexisting or emergent conditions, there are other services available about which the clientele of your urgent care startup may be unaware and find very convenient.
Families grow accustomed to the perennial physical examinations that clear their children for sports and other school or community activities. It is widely assumed that these examinations require contacting the family physician, making appointments weeks or even months in advance, and then juggling schedules to accommodate the appointments. Not to mention copays and deductibles. But your urgent care startup can be a convenient answer for them: it is common for urgent care centers to perform preparticipation examinations for walk-in clients. No scheduling weeks ahead, no wonky and inconvenient times, no shoehorning between soccer practice and dance class: clients in your community can simply walk into your urgent care startup when they have time for a physical examination (and a reasonable wait). Be sure that promoting this highly convenient service is part of the urgent care marketing plan for your urgent care startup.
Testing for Sexually Transmitted Diseases and Infections
Many urgent care clinics offer this vital service. Some clients -- especially adult children living at home, or minors depending on privacy laws in your area -- may be less comfortable visiting the family physician or medical practice if they suspect that they’ve been exposed to a sexually transmitted disease or infection. For others, haste may be an issue, as it’s important to begin treatment for such infections as early as possible but that's not always an option when scheduling with a primary care physician’s practice. Also, some of these kinds of infections can remain latent for long periods of time, presenting no noticeable symptoms, although they are contagious. So the ability to visit an urgent care clinic at any time for regular testing is important not just to your clientele, but also to public health.
Injuries Requiring Extended Care
Many among your clientele will consider visiting an urgent care clinic to confirm a non-invasive injury is just that: a sprain, a strain, arthritis, a severe contusion. For lacerations and clear or suspected minor fractures, however, they may believe they need to seek care elsewhere, which isn’t so. Your urgent care startup can treat fractures, perform x-ray scans, set bones, splint, cast, and much more. Urgent care clinics can also apply stitches to lacerations, and remove them. And time-sensitive minor procedures such as cast and stitch removal can be done on your clients’ schedules. Promoting this convenience should definitely be on your urgent care startup checklist.
Your Urgent Care StartupUrgent care clinics are becoming big parts of communities. They are important to public health and to peace of mind. They help your clientele to stretch their health care budgets and keep their lives full and their families healthy. Be sure that they are informed about these three valuable services that your urgent care startup can offer.
With the growing number of retail clinics, it’s hard to imagine that the first-ever walk-in facility in the US was conceived in the year 2000, at Twin Cities, Minnesota. By 2016, there were more than 2,000 facilities in different states within the country.
This number continues to grow, and by 2020 it will have doubled. But why do most professionals prefer working in profitable urgent care businesses? Well, read on to get more insight into why medical professionals like working in retail clinics.
They Have a Variety of Job OpportunitiesUrgent care business models incorporate different medical professionals who work together to restore healthcare. As such, it easier to find jobs at retail clinics due to their impressive growth.
Any professional will always look for job consistency. That’s the reason why most medics would prefer to work in mushrooming profitable urgent care businesses that guarantee consistent workflow throughout the year.
If you are the one who loves offering services to different people with greater responsibility, then retail clinics are the best working stations that you should go for. Why? At urgent care clinics, professionals have great autonomy in making decisions that affect different stakeholders. As a result, the professionals working at such stations should have a high level of trust and responsibility.
In most instances, the professionals work alone with the sole responsibility of making sober decisions that don’t affect the urgent care business negatively. However, if you are an individual who thrives well in a team-work focused work environment, then it might be challenging to fit in such medical care setups.
Flexible Working Schedules
The beauty of urgent care clinics is that they offer different scheduling options. For instance, medical professionals who work in grocery medical stores are likely to operate when the store is open. Most grocery stores operate from 7 AM to 10 PM. Therefore, it’s easier for medical experts to create schedules that match the opening periods of the store.
Besides, retail clinics are the best for those who prefer working during the weekends or night shifts. Thus, retail clinics offer the best and flexible working schedules for medical professionals.
Another advantage of profitable urgent care businesses is that medical practitioners can work at different stations depending on their schedule. Most of the time, the shifts are designed in a way that enables medical practitioners to attend different patients from various work stations. This also has an advantage in that; you can generate more revenue depending on your work ethic.
The idea of working consistently can sometimes be tiring. However, if you have a passion for attending to patients’ needs, then working in a retail clinic is the best option. The amazing work flexibility plays a huge role in ensuring that clients get the best medical services.
Enhances Personal Bonding with Patients
Unlike an emergency room where most medical practitioners only see most of their patients once, in retail clinics, they get to work closely with the patients. However, this is only possible if the medical practitioners have a consistent work schedule that their patients find convenient.
Developing a personal relationship with patients enables them to open up to medical practitioners. As a result, they can quickly diagnose the diseases that patients are suffering from. A good patient-doctor relationship enhances a smooth treatment process that is filled with honesty and sincerity.
Running a profitable urgent care business can be quite challenging at first. However, with time, you’ll get to know how to handle different patients.
For the success of any retail clinic, professionalism must be observed in the treatment program and customer care department. Patients will always visit urgent care clinics that offer them exceptional services.
Numerous urgent care centers come up from time to time, so, any slight mistake might result in being thrown out of the competitive health business. It is always advisable to seek the advice of other urgent care consultants before making any crucial decision. Benchmarking with other professionals, enables you to understand the marketing strategies for urgent care centers.
The demands for urgent care are growing steadily. Retail medical clinics in 2018 were 14 times higher in number than 10 years ago. Urgent care center staffing is critical in meeting this demand. Hiring and maintaining a cohesive team will ensure visitors will have a positive experience and choose your facility for their future healthcare needs. Whether you have an urgent care startup or flourishing business, the staff you choose will be a major factor in your future success. Here are five vital tips for staffing a successful urgent care center.
Conduct Thorough Background ChecksAny employee you hire should have a clean background. Performing thorough background checks can save you from potential legal headaches later on. Follow up on references. Make sure that all necessary paperwork is properly completed. You also need to make sure that all relevant state and federal medical requirements are followed in the hiring process.
Create Clear Job Descriptions and Employment PoliciesStaff should clearly know what is to be expected from them. Job descriptions should clearly state all the duties they are required to perform at the urgent care clinic. Go over these duties during the interview or orientation to make sure the new employee understands them. Employment policies should hold them accountable for these tasks. These policies need to be consistently enforced. Having the appropriate policies in place can reduce the impact of medical malpractice or other legal issues.
Provide Proper TrainingAll new employees should receive proper training before being allowed to see any patients. Staff should be able to clearly understand how the electronic medical records system and the company’s internal processes work. Offer specific training to keep up with any changing medical requirements. Foster educational growth with seminars and conferences.
Implement Burnout SupportBurnout is a leading cause of turnover with medical facilities because employees are typically on-call or working weekends and holidays. You can minimize burnout by having the proper staff to patient ratios. Consider offering counseling services at your urgent care center to employees. You can also offer flexible scheduling to employees in order to foster a proper work and life balance.
Reward Staff Who Go Above The Call of DutyEncourage your staff to provide a top-level positive experience for patients. Staff who feel valued will work and try harder. Provide an environment where staffers are encouraged to express ideas for improvement. Offer incentives to staff to perform at levels beyond normal expectations. The vibes of happy staff will spread to your patients as well.
The staff you hire reflects who you are as an urgent care business to the people it serves. Hiring and maintaining the right people is critical to your success. Take your time in selecting the right candidates. Provide the training they need and foster their growth. By following these tips, you will have a profitable urgent care business that people will flock to in their time of need.
Intuitive Health is one of the most progressive retail healthcare companies in the US.