Did you know that the first retail medical clinic in the U.S. opened in 2000? The market for medical clinics has grown exponentially since then. So much so that you might be considering opening one yourself. If your mind is made up, you'll need help from an urgent care business consulting firm.
You're probably also looking for some tips to help you get started. We're here to help you out.
Understand the Purpose of Urgent Care
Some of the factors that might drive you to open an urgent care center include the need to meet a need in the community or improve on the services offered in your local area. The true purpose of an urgent care center should not be to replace the existing primary care providers or negate the importance of the emergency room but to bridge the gap between the two while providing service at an affordable rate for patients.
Consider Who Your Primary Demographic Will Be
Another important factor to keep in mind is your primary patient demographic. It's fairly common to have a pediatric urgent care clinic, especially if you're a pediatrician who wants to cater to children's needs. But if you want your primary patient base to be adults, it's important to formulate your business strategy with that in mind. During your urgent care business consulting process, you'll be able to review all of this information.
Be Aware of Common Challenges
When you want to start a successful urgent care center, it's important to be aware of common challenges. One of the most common challenges is determining what your hours will be. Most urgent care business consulting professionals may recommend strategies to help you determine the best solution for your situation. Staffing and inventory management are two other common challenges you might run into if this is the first medical clinic you've ever opened.
For the best assistance addressing these challenges, it's essential to work with urgent care business consulting professionals. They're typically in a good position to help you determine things like urgent care start-up costs and other challenges listed above.
If there's anything you should take away from this blog, it's that developing a business strategy with an urgent care business consultant is key to starting a successful retail medical clinic. The vast majority of startups fail due to a lack of preparation. With these tips and the help of your urgent care business consultant, you should be on the path to medical clinic success in no time.
An urgent care start up is the same as starting any other business. You need to start with enough research, have careful planning, and leap of faith. Urgent cares were first launched in 2000, and the country has more than 2,000 facilities as of 2016, a number that will only continue to grow.While taking a leap of faith is essential, you can secure it by basing your decisions on good information, and by having adequate funds to get your plans rolling. Here are variables to consider as you get started.
Strong urgent care start up business plan has projections on how much money you need to get started, the number of people you are targeting and their characteristics, the relationship you will have with the local hospital, as well as the equipment you need for your center. The business plan will also have how much money you expect to make, not just the first month, but the first year to the fifth year. It includes your marketing plan, which outlines how you plan on reaching patients and bringing them into your treatment center.
Starting an urgent care business requires that you have the right credentials, hire experts in the services you will be offering, as well as market your clinic. Your services are less expensive than hospitals, but you must have good relationships with the hospitals in your locality. Visit your local government offices and check the legal documents and certifications you need to start your business.
You can’t cut corners on this so make you have everything set up right before you begin. You must also check the insurance you need as you will be working closely with insurance companies. With these tips, you are on your way to starting a center that will are for its community.
Urgent care has become very popular in the United States. Statistics show that the average cost of treatment in a retail clinic is 30% to 40% less than visiting a physician’s office. If you own an urgent care facility, you need to make sure that a quality urgent care marketing plan. In this post, we will discuss the different aspects of a marketing plan that will sell your clinic as a preferred caregiver for patients.
When creating your urgent care marketing plan remember that marketing is a marathon and not a sprint, but that does not mean that you should take your time to implement your plan. Instead, be flexible enough to change your plan to fit the data you have collected, and to adjust anything on your plan that is not working to your favor.
It does not hurt to check at what the competition is doing that is working for them. Do not attempt to reinvent the wheel; if is it not broken, don’t waste effort in trying to improve it. Instead, copy what is working and make it better, so it brings in more profits for your business. Talk to a marketing consultant to figure out which strategy will be best for you.
Urgent care is booming with business as millions of patients visit urgent care clinics every year. Statistics show that 19% of US citizens have accessed an urgent care center in the past year. Factors that have contributed to this growth include convenience, patient demand, cost, and better work-life balance for physicians.
So, what was the beginning of urgent care clinics?
The first urgent care business model was implemented in 1970 by emergency medicine physicians. Their idea was to provide immediate care without compromising the qualification of the doctors. It began by delivering necessary treatment for cold, flu, and aches. But, the urgent care business, continues to evolve, leading to a broader range of services. Today, you get treated for rashes, STDs, sprains, bites, burns, and other minor issues.
Urgent care clinics continue to grow, and there is no defined end to these facilities. If you combine their cost-effectiveness and timely care, it is clear the sector is set to grow further.
Are you planning to start an urgent care business?
When it comes to starting an urgent care business, you need to ask questions that will benefit both your business and patients. So, which are these questions?
1. Do The Facility Take Insurance?
Medical services are costly, even with insurance coverage. But, urgent care profit margin is minimal, and that's why they're cost-effective. Nonetheless, patients avoid unexpected bills and would prefer the use of insurance. So, ensure your facility accommodates many insurance providers.
2. How Much Does It Cost?
The question becomes important when deciding on urgent care start-up cost and the cost you’ll charge the patients. Therefore, choosing a convenient location where rent is moderate, results in fair charging of your patients.
3. Is The Care Facility Integrated With Primary Hospitals?
It's advisable to start urgent care business that is a sub of a big hospital. Why? The urgent care clinic is meant to reach patients conveniently. But, the patients had their primary doctors before you even started your business. This does not mean you can’t be independent, but, incorporating medical history from the primary doctor of the patient is wise.
4. What Are the Services You’ll Provide?
Do you have an on-site laboratory and pharmacy? It’s essential to install and equip labs and pharmacies. Urgent care business is supposed to cover convenience; therefore, don’t send your patient to get lab test services elsewhere.
5. Who Is Your Target? Are You Targeting Numbers Or Patients?
Besides having all the requirements a medical facility needs, use the whole patient approach. Don't treat the patient like an item or a number. Take your time with the patient and don't rush to treat them anyhow. You need to assure your patients that your facility is the best. Care about patients’ health and not the money they’ll bring next time they visit because you didn’t treat them well in the first encounter.
6. Have You Hired Enough Medical Practitioners?
It's essential to have enough doctors so that patients don't take long waiting in agony. If patients realize you have enough doctors, they’re assured of personalized treatment, and therefore, they are confident about your facility.
Health is the most important gift you can give your community. Therefore, besides looking out for urgent care start-up cost, strive to provide the best medical practice.
A 2018 report found that there are more than 2,800 retail medical clinics in the United States, which represents a significant increase in urgent care centers. However, not all of these new urgent care facilities are recording profits. Urgent care profit margins are dependent on several factors that have to be considered carefully as the market gets more crowded. Here are some of the strategies that you need to follow when starting urgent care business so that you can have a high urgent care profit margin.
1. A Rock Solid Urgent Care Business Plan
An urgent care business plan is one of the primary factors that you need to observe before starting an urgent care center. The success of the facility depends on how well this strategy has been planned and executed. However, the execution process will always be wrong if the planning process was incomplete. You need to plan every aspect of the urgent care clinic, including the urgent care marketing strategies that you will be executing.
2. Ownership Model
Any business has an ownership model or structure that highlights the percentage of the business that is owned by various parties. You can decide that your business will specifically be owned by you, which means that you will be the sole decision maker, and you will provide the capital to the entire clinic. However, you can join hands with a local hospital and use some of the resources of the hospital. The ownership model you choose is very important because it affects your urgent care profit margin.
3. Operational Location
The location of an urgent care startup is also critical. It plays a major role in determining whether the business will be successful or not. The idea is to locate the business in a region that has a very high population so that the clinic can get a considerable number of customers. The planning face should include a very comprehensive plan of ensuring that the clinic has been located in a prime area. You do not only consider the population in a particular region but also other medical facilities. You cannot position your medical facility in an area of other facilities.
4. Services to Offer
Your urgent care clinic can be a general service medical facility or a specialist facility. It all depends on the services that you think will attract a large number of clients. However, understanding the medical trends of any community is necessary for deciding what your urgent care center will be offering. Urgent care consultants can be beneficial when deciding on the services you will be offering. Most of the consultants have been in the industry for a longer period, and they know what works and what does not work in a particular community.
5. Hire Consultants
Urgent care consulting is an important aspect that you should follow when you are starting a medical clinic. You might be a medical specialist, but you don't have the know-how on how to start a business. Consulting industrial expert is a necessity that you cannot ignore. You need to get information from people who have already been in the urgent care business. Some important details that you should consider checking to include the urgent care profit margin. That will inform you whether you need to start this business or not. Although the actual motive of starting urgent care facilities is to offer services, getting some profit is vital.
6. Incorporate Technology
After undertaking all the necessary business plans and getting sufficient information from industry experts, you need to get the right technology to run your business. Other urgent care facilities in your region might have the same skills and expertise in running urgent cares and helping clients. Incorporating advanced technology will give you a cutting edge over your competitors.
Starting an urgent care facility is similar to starting a salon, restaurant, and moving services, among others. Most of the factors to be checked are similar, but there are specific details that need to be observed before starting an urgent care facility. These details are key to success. You need to run from consultants and successful urgent care operators before starting your facility.
Walk-in medical centers first started showing up in 2000. By 2016, there were over 2,000 clinics in operation across the United States—and that number is only continuing to grow.
If you’re wondering how to start an urgent care clinic of your own, you’ve come to the right place. The following are two of the most critical things to consider about starting your own urgent care business.
What Unique Features Will Your Urgent Care Startup Offer?
Your passion may be for helping people heal and recover from trauma, but let’s be honest: your goal as a business-person is to launch a profitable urgent care business.
And it’s true across practically all business categories that, unless what you do is different from what everyone else is doing, no one will come to you instead of the competition.
So the question is, what will set your urgent care apart from everyone else? What is your unique selling proposition (or USP)?
Your USP might be that you focus your practice and marketing towards athletes, and you’re located next to a gym or a beach.
It might be being open after typical working hours, and your target audience could be people that work late or play sports after work.
Or it could be specialized offers that go beyond basic urgent care, such as assistance for people struggling with weight loss or recovering from drug addictions.
How Much Does it Cost to Start an Urgent Care?
Launching an urgent care startup is like building any other business—it starts with months of careful research, planning, and development, and at last, a leap of faith.
Besides having good, trustworthy information to back up your plans, you’ve got to have the financial capital to realize those plans. This may come in the form of a bank loan, investments made by friends and family who believe in you, or out of your own savings.
The question you’re likely wondering is, how much money are you going to need?
The answer to this question depends mainly upon three things: the location where you intend to launch your practice; the size of the building you need to meet your future patients’ needs; and the real estate arrangement you’re going to use.
First of all, the location for your urgent care is critical. Ideally, it needs to be easily-visible, in a high-traffic area.
Unfortunately, such spots can be hard to come by, and even harder to afford. However, if you have a competent practice, the right location can more than pay off in the long run.
Obviously, geography also has a considerable effect on the amount of money needed to launch. Cost of land is much higher in some areas than in others. Different states will also place differing expenses upon startup owners in the form of taxes and fees. City areas are typically much more expensive than rural areas.
Second, regarding the size of your urgent care startup. Urgent care clinics are, on average, roughly 3,000 square feet. However, the only factor that should determine the size of your clinic is not how big anyone else’s is, but how many patients you intend to serve at a time.
When it comes to choosing a better size or a better location, the location should always come first. It doesn’t matter how big your office is if no one can find it. On the flip side, if you have so much traffic that you can’t fit everybody who needs care inside at once, you’ll have a good reason to upgrade later on, once you’re actually making a profit.
Last, the cost will also be determined by your real estate arrangement. Are you going to lease a general-purpose building, build a brand-new clinic, or buy an existing office? You should carefully look into all of your options before choosing anything.
Most urgent care owners lease the space for their practice. Whatever you do, you’ll want to work closely with an architect who specializes in medical care centers. This will ensure that your original space or upgrades are compliant with medical and safety codes.
It’s estimated that the average urgent care startup involves a cost-to-launch of between $850,000 and $1 million. The good news, however, is that clinics also tend to break even and start turning a profit within a year and a half to two years.
Twin Cities, Minnesota, hosted the first-ever retail, a medical clinic in the United States. That was back in the year 2000. Since then, hundreds of urgent care consultants have opened their consulting businesses in various parts of the country. This has largely been fueled by the increasing demand for urgent medical services from the members of the public, especially in rural areas.
An urgent care center plays a vital role in offering quality medical attention to non-emergency medical treatments. However, it is essential to highlight that most of the medical issues handled in these facilities need timely treatment as well. There are many physicians-come entrepreneurs out there who are intending to open an urgent care clinic, but they do not know to go about it. Here are some of the critical factors that you need to put into consideration before starting an urgent care consulting facility.
For you to start a profitable urgent care business, you need to come up with a comprehensive business plan that organizes everything. You need to put everything into writing before you can plan on the next move. This is the most important stage of your venture, which means that you should spend time and money coming up with a realistic business. You need to know all the urgent care start-up costs and operational costs as well. It is at this stage that you will calculate the urgent care profit margin so that you can decide on whether to continue or not.
Decide on Model
Before starting your urgent care consulting facility, you need to understand the urgent care business model that you will put into practice. There are diverse business models out there that you can choose. For example, you can start an urgent care clinic that is physician-owned, start a franchise of local successful urgent care center, or even a joint venture with a hospital. Each model that you will choose has its own merits and demerits. Therefore, it would be important to consult business startup experts so that you can be sure that benefits outweigh costs.
Select the Services to Offer
The next most important stage in starting an urgent care consulting facility is selecting the services to offer to the community. Many injuries and illnesses need timely treatment. It is upon you to choose services that you are passionate about. Moreover, you need to ensure that the services that your clinic will be offering are coveted by the members of the community. Otherwise, your urgent care business will be operating on a loss.
The success of your urgent care consulting facility is dependent on your location. Finding the best location is one of the hardest things, especially for an urgent care startup. However, you should include this in the planning phase so that you can conduct feasibility studies and determine the best location. You need to start your facility in a needy community. A community that has been struggling to find urgent care consulting services in their region for a longer period.
Market Your Urgent Care Business
Every business has to market its services to the members of the community. Therefore, you have to come up with an urgent care marketing plan that will help you to create awareness of urgent care services to the locals. You need to start building awareness of an urgent care clinic before construction work begins. Focus on highlighting how the clinic will improve the community, so that you can attract a considerable number of patients once the facility starts running.
Work with Experts
After starting your operations, you need to keep close contacts with other experts in the industry. Working with professionals who have been in the business for a longer period will enhance your operations and improve service delivery. You need to learn from the best; especially those are operating successful urgent care consulting clinics. You also need to work with professionals from other industries so that they can give insight where necessary.
Finally, you need to work hard and show passion in your business. It's all about offering services to the customers. The success of the urgent care business depends on how it will be managed and how it will address the needs of the customers.
Did you know that interest in and usage of urgent care clinics is increasing? Per the Urgent Care Association (UCA), the United States added 650 urgent care centers -- an 8% increase -- from 2017 to 2018. Who knows what the next few years of growth will look like?
The UCA reported that there were close to 9,000 urgent care centers open and operating by the end of 2018. These clinics handle approximately 89 million patients per year. Why are so many consumers relying on urgent care clinics for their emergency and non-emergency medical needs? It is because urgent care center visits are much more convenient and affordable than the average trip to the emergency room or your primary care physician.
Patients have the opportunity to visit with a medical professional at a time that works with their schedule, and can avoid hospital or primary care provider red tape and long waiting times. The Urgent Care Association’s 2018 Benchmarking Report found that more than 70% of patients waited less than 20 minutes to see a medical professional at an urgent care center, and most waited less than 30 minutes.
Are you thinking of starting up a new urgent care business? Now is the time!
With the right urgent care center marketing strategy, urgent care start up checklist, and help from urgent care consultants, you can launch and run a growing and profitable urgent care business.
A reputable, urgent care consulting firm can partner with you to put together the right vision, strategy and urgent care start up checklist to help your new business succeed.
They can ensure your urgent care clinic is following updated government regulations including those required by OSHA and HIPAA.
Urgent care consultants can complete a review of your spend on equipment and supplies. They can then recommend opportunities for both savings and improvements in quality and customer service.
They can also complete an audit of your proposed policies and operating procedures. With these results they can recommend updates to your urgent care start up checklist that will increase speed, increase your urgent care profit margin and improve the services to your patients.
Urgent care centers can be a challenge to manage, particularly because it's hard to know what to expect at a walk-in style clinic. People come to urgent care clinics for a variety of care types, meaning no two days working at an urgent care clinic are going to be the same. Here are a few management tips that professionals consulting for urgent care centers recommend.
Be Ready For Anything
Unfortunately, almost nobody genuinely wants to visit an urgent care clinic or other medical facility. People come to urgent care clinics when they have to out of necessity, due to illness or injury. This means that you'll see people with all sorts of injuries or conditions coming into your clinic, from simple, easily solved problems to major injuries. Make sure you and your staff are prepared for some unique circumstances.
Know When To Refer
While it's important to be ready for just about anything, not all problems can be resolved during a visit to urgent care. Sometimes, your patients will need to take their injuries or illnesses to the emergency room, and it's important to refer them quickly when this happens. This ensures they're getting the medical care they need, while also not interrupting the flow of business at your urgent care business.
Consider Your Costs
One of the keys to running a profitable urgent care business is keeping your operation costs in mind. Generally speaking, some services tend to be more affordable at urgent care; the average cost of treatments at a retail clinic is approximately 30% to 40% less than at a physician's office. In order to maintain these prices, do what you can to keep your operational costs lower.
Get Outside Help
Managing an urgent care business takes work, and it's not always easy to know the right course of action. Consulting for urgent care centers can be incredibly useful for determining management techniques specifically for your care center.
Urgent care businesses can be difficult to run, but with the right help and tips, you'll be able to help patients through some of their more difficult struggles. For more information on consulting for urgent care centers, contact Intuitive Health today.
As cities and suburbs across the United States grow in size, the need for urgent care centers is constantly increasing. Many towns have neither the space nor the need for a dedicated hospital. Emergency rooms and urgent care facilities provide essential services without the enormous operating costs of a larger facility.
Those wondering, "What does it cost to start an urgent care clinic?" will be pleasantly surprised at how quickly these facilities can break even. This financial stability is achieved through a number of tactics to maximize a clinic's patient base and efficiency. Most of these improvements come from these three strategies:
Emergency room and urgent care under the same roof
By sharing a building, emergency departments and urgent care clinics help each other handle the price of the property, maintenance, and utilities, can vastly reduce operating costs. As an added bonus, their proximity helps to reduce the widespread issue of emergency room overcrowding, an improvement which can spell the difference between life and death for patients arriving in critical condition.
Nothing can hinder the success of an urgent care startup like choosing the wrong spot for the clinic. By partnering with Intuitive Health, individuals looking to start a clinic have the advantage of utilizing the organization's unique algorithm, which incorporates more than 25 factors into its decision-making process.
It can be very difficult for new urgent care clinics to acquire the data necessary to make informed decisions about maximizing patient retention. With the advanced customer metrics provided by Intuitive Health, clinics will gain the ability to assess and respond to patient feedback in real time.
There were 14 times as many medical retail clinics in 2018 than there were the previous decade. Get involved in the quick care industry -- stop worrying, "What does it cost to start an urgent care clinic?" and start putting a plan together today. The expert urgent care consultants at Intuitive Health will help you create the perfect clinic to serve your community at an accessible cost.