Retail clinics and urgent care centers have a lot in common as they both accommodate walk-ins and require no prior booking arrangements. However, a retail clinic addresses less complicated illnesses and are staffed by a nurse practitioner and physician assistants. The demand for convenient and immediate health care facilities has led to an increase of retail medical clinics opened in the United States. They have grown by 14 times over the past decade.
An urgent care center comes in handy for patients who do not require an emergency room visit and cannot wait for regular business hours. As of 2014, the Urgent Care Association of America strongly suggested that 83% of urgent care centers experienced growth.
Investing in an urgent care clinic is a great way to offer patients professional medical help at low costs. Here are helpful tips on how to start an urgent care clinic.
Draw up a Formal Business Plan
Starting up any business requires extensive research and planning. Particularly when looking to venture in the urgent care business, writing a business plan that incorporates the size and equipment needed will be a great place to start.
This will give you an estimate on urgent care startup costs. With a rough idea on the estimated budget, it is easy to get funding from investors and well-wishers. The business plan should also outline the urgent care center marketing strategy, staffing requirements, and location.
Choose Location Wisely
Urgent care centers are a crucial part of the healthcare system as they strive to manage patients volume, and deliver after-hours ambulatory care. For the facility to work at an optimum level, it needs to be situated at a standalone building or pad site.
If you are wondering how to start an urgent care clinic, select a site far from other similar medical facilities. Also, look out for high traffic areas with high visibility and ample parking. Places with at least a population of 30,000 people are good places to set up profitable urgent care business.
Hire Adequate Medical Staff
One of the most important steps of an urgent care start up is hiring efficient and qualified staff. Advertise for job openings, conduct interviews, and offer training where necessary. A physician, X-ray tech, accountant, and office administrator are just some of the urgent care center consultants you need to hire.
The staff roles will directly affect the daily operations of the business. You can use a staffing ratio to determine whether you have adequate personnel. The typical ratio is 0.75 staff members per average number of patients per hour. This value is rounded up, so if you have four patients per hour, three staff members are required.
Advertise Your Business
A key influence on how to start up an urgent care center is marketing effectively. Print out brochures, fliers, and posters about your business. You could also put out an advertisement in your local newspaper.
An easier marketing strategy for urgent care centers is through social media. It is relatively cheaper and encompasses a wider range of the target audience. You could enlist the services provided, opening hours, and insurers accepted.
Consult People Already in the Business
If you are uncertain about how to start an urgent care clinic, it is best to talk to a fellow entrepreneur. This way you will know exactly what you are getting into in terms of urgent care profit margin, and overall business growth.
A business mentor will advise on your urgent care start up checklist and tell you what to cut back or add. Familiarize yourself with the operations of an urgent care clinic from someone with experience.
Reducing wait time and offering a wide range of services will build client influx. Have a viable plan on how to start an urgent care clinic and work on its execution. Deploy up to date technology in your urgent care center, to facilitate quality medical care.
Intuitive Health is one of the most progressive retail healthcare companies in the US.