Are you thinking of starting an urgent care clinic as a business venture? If so, then you are not alone. Retail medical clinics and urgent care centers have become extremely popular in recent years in the United States. Statistics show that the amount of retail medical clinics doing business in the U.S. has skyrocketed; in fact, there are 14 times more clinics listed in 2018 than there were in 2008. But as an owner starting a new business like this, how do you know what steps to take in opening an urgent care clinic? It may be a good idea to deal with urgent care consulting experts. These professionals are there to offer advice in setting up a successful urgent care business. Here are four of their top recommendations for you to consider.
Where Is Your Business?
Yes, you are opening an urgent care business. But you are still going to be operating under a main tenet of the real estate world: "Location, location, location." More research will have to be conducted to determine the best location for your business. In this regard, the urgent care consulting team that you are working with will definitely be able to assess demographics in comparison to your budget, and then assist you in making a determination. It’s important that you find a location that will provide the best business opportunity for your urgent care startup.
Staffing your clinic is definitely a double-edged sword. On the one hand, it is nearly impossible to run a business without a staff. And yet, on the other hand, staffing is all overhead. If you have too many employees, you will rapidly deplete all your financial resources. It would be wise to run your clinic with as few employees as possible, at least initially. When you are recruiting for your urgent care clinic, try to find professionals who have experience in more than one area; for instance, an x-ray technician who could also draw blood. Finding staff members who can multitask will help you avoid depleting your budget rapidly before the business begins to turn a profit.
With the recent surge in popularity of urgent care center businesses, you will have to give a lot of consideration to the type of treatment or treatments you will be offering. Are you sticking strictly to emergency care treatment? Will you be offering cosmetic procedures or options for patients interested in losing weight? Will you offer any specialists on your staff, such as allergists or physical therapists? Basically, what it comes down to is how are you going to make your clinic stand out from all the competition? This is a key question in determining the success of your business.
Promoting Your Business
Marketing may be the most important aspect of all when you discuss your business plan with your urgent care consulting experts. A good urgent care center marketing strategy will provide an excellent basis for your business. How do you make up a good marketing plan? The urgent care consulting experts will help you navigate through that. They will deal with the main aspects of your plan, including creating a realistic budget for your business. In addition, they will balance the start-up costs for establishing your urgent care in relation to the projected profits that you expect to make from your business.
It's undeniable: the urgent care consulting experts would tell you that the upsurge in urgent care and emergency clinics is creating many more business opportunities for investors. But there is another bottom line, too: the presence of more urgent care clinics is actually making health care more accessible to the general public. And this is definitely a positive, healthy step in the right direction. From a business and human services perspective, a profitable urgent care business could definitely be considered a win-win.
Intuitive Health is one of the most progressive retail healthcare companies in the US.