Between 2000 and 2016, the number of walk-in medical facilities has grown by more than 2,000 centers. Trends from the Department of Health and Human Services indicate that this number will continue to grow in the coming years. Therefore, if you start an urgent care business, you need to have an urgent care center marketing strategy that will position your urgent care clinic over other facilities in your region.
Urgent care business consulting is an important undertaking because it helps you to understand some important marketing strategies for urgent care centers. Some tricks about urgent care marketing plans that you can learn through consulting have been discussed below:
1. Amplify Patient Experience
Amplifying patient experience is an urgent care center marketing strategy that involves paying attention to each and every service the patients are receiving. By listening to the patients’ complaints and improving the overall care experience, you will be able to outperform other walk-in facilities in your region. To improve patient experience, you need to create a welcoming environment in your clinic; that includes friendly staff, neutral décor, and positive feelings around the facility.
2. Promote Referral Program
Like any other medical facility, your urgent care startup needs to create a strong base of returning patients. With returning patients, you will be able to build a customer base that can sustain your business in the long term. Asking your returning patients to refer you to their neighbors, families, and friends is a potential urgent care center marketing strategy that will not cost you anything. You can also focus on proper online referral marketing strategies, especially through e-flyers, newsletters, and blogs.
3. Partner with Local Businesses
Another urgent care center marketing strategy you can incorporate is partnering with other businesses to get third party referrals. Most of the local businesses see a lot of customers in a day who are likely to listen to them. Any word of mouth coming from trusted sources can build strong commercial leads and result in loyal customers. You don't want your urgent care startup to operate in isolation. You have to create a symbiosis relationship with other businesses in the same region for mutual benefits.
4. Reach Your Community
Just like you are reaching out to local businesses for customers, you need to reach out to your community, as well. As a community service provider, you want them to feel your presence, which is the only way you will achieve success. One of the ways you can reach your community is by sponsoring local events and providing free first aid services or any other medical need. Conducting free medical screening is another way through which you can reach your community.
5. Increase Local Media Outreach
Increasing local media outreach is a profound urgent care center marketing strategy that you should incorporate. Trends show that most of the walk-in facilities have focused too much on their online presence and ignoring local media. Besides digital marketing, you need to befriend local media editors and influencers. Having medical ideas and life experiences featured in the local dailies will create a buzz for your urgent care facility.
If you want to learn more about strengthening your health center's marketing strategy, give Intuitive Health a call right away.