Urgent care is booming with business as millions of patients visit urgent care clinics every year. Statistics show that 19% of US citizens have accessed an urgent care center in the past year. Factors that have contributed to this growth include convenience, patient demand, cost, and better work-life balance for physicians.
So, what was the beginning of urgent care clinics?
The first urgent care business model was implemented in 1970 by emergency medicine physicians. Their idea was to provide immediate care without compromising the qualification of the doctors. It began by delivering necessary treatment for cold, flu, and aches. But, the urgent care business, continues to evolve, leading to a broader range of services. Today, you get treated for rashes, STDs, sprains, bites, burns, and other minor issues.
Urgent care clinics continue to grow, and there is no defined end to these facilities. If you combine their cost-effectiveness and timely care, it is clear the sector is set to grow further.
Are you planning to start an urgent care business?
When it comes to starting an urgent care business, you need to ask questions that will benefit both your business and patients. So, which are these questions?
1. Do The Facility Take Insurance?
Medical services are costly, even with insurance coverage. But, urgent care profit margin is minimal, and that's why they're cost-effective. Nonetheless, patients avoid unexpected bills and would prefer the use of insurance. So, ensure your facility accommodates many insurance providers.
2. How Much Does It Cost?
The question becomes important when deciding on urgent care start-up cost and the cost you’ll charge the patients. Therefore, choosing a convenient location where rent is moderate, results in fair charging of your patients.
3. Is The Care Facility Integrated With Primary Hospitals?
It's advisable to start urgent care business that is a sub of a big hospital. Why? The urgent care clinic is meant to reach patients conveniently. But, the patients had their primary doctors before you even started your business. This does not mean you can’t be independent, but, incorporating medical history from the primary doctor of the patient is wise.
4. What Are the Services You’ll Provide?
Do you have an on-site laboratory and pharmacy? It’s essential to install and equip labs and pharmacies. Urgent care business is supposed to cover convenience; therefore, don’t send your patient to get lab test services elsewhere.
5. Who Is Your Target? Are You Targeting Numbers Or Patients?
Besides having all the requirements a medical facility needs, use the whole patient approach. Don't treat the patient like an item or a number. Take your time with the patient and don't rush to treat them anyhow. You need to assure your patients that your facility is the best. Care about patients’ health and not the money they’ll bring next time they visit because you didn’t treat them well in the first encounter.
6. Have You Hired Enough Medical Practitioners?
It's essential to have enough doctors so that patients don't take long waiting in agony. If patients realize you have enough doctors, they’re assured of personalized treatment, and therefore, they are confident about your facility.
Health is the most important gift you can give your community. Therefore, besides looking out for urgent care start-up cost, strive to provide the best medical practice.
Intuitive Health is one of the most progressive retail healthcare companies in the US.