Baptist Health breaks ground on new, innovative combined ER and Urgent Care facility

Georgetown, Ky. (July 21, 2025) - Baptist Health Kentucky, in partnership with Dallas-based Intuitive Health, today broke ground on its newest combined emergency and urgent care facility. Baptist Health ER & Urgent Care is located at the Town Center at Amerson Orchard, 115 Amerson Way in Georgetown. The new facility is scheduled to open late next year. Baptist Health opened its first combined emergency room and urgent care under one roof model in Jeffersonville, IN in 2022. This is the fifth project for Baptist Health, but the first in the greater Lexington area.

“This new facility in Georgetown represents another bold step forward in Baptist Health’s mission to reshape how care is delivered in our region,” said Chris Roty, president of Baptist Health Lexington. “As our fifth combined emergency and urgent care location, it reflects our continued focus on expanding access beyond Lexington and providing the appropriate level of care when and where it’s needed.”

The innovative combined ER and urgent care facility eliminates the need for patients to self-diagnose before seeking medical attention. Upon arrival, each patient is evaluated by a board-certified emergency physician, who determines the appropriate level of care required. This seamless triage process ensures that patients receive precisely the care they need, whether urgent or emergent. Plus, with a unique billing model, patients only pay for the care they actually receive, potentially helping save money, time, and the stress of having to choose between the ER and urgent care.

“We’re proud to continue our partnership with Baptist Health as we break ground on this fifth combined emergency and urgent care facility,” said Dr. Jay Woody, Founder and Chief Medical Officer of Intuitive Health. “Our model is designed to put patients first by removing the uncertainty of where to go for care, lowering costs, and improving the overall patient experience. It’s exciting to see this proven approach grow in Kentucky, making high-quality, convenient care more accessible to more communities.”

For more information about Baptist Health ER & Urgent Care, visit baptisthealth.com/er-and-urgent-care. Learn more about Baptist Health Kentucky at baptisthealth.com and its partner, Intuitive Health, at IHERUC.com.

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About Intuitive Health

Founded in 2008, Intuitive Health pioneered the combined emergency room and urgent care model. Intuitive Health partners with established health systems nationwide to build, operate and launch retail healthcare facilities that provide urgent care and emergency room services under one roof. Intuitive Health partners with leading health systems nationwide, including Arizona, Delaware, Florida, Kentucky, Indiana, New Mexico, Ohio, Oklahoma, South Carolina, Texas, Virginia and Washington. Intuitive's patient-centric approach to immediate care has saved payors and patients hundreds of millions in unnecessary emergency care spending. In addition, the Intuitive Health model increases market share for partnered healthcare systems by expanding their footprint with conveniently located centers. For more information, please visit IHERUC.com.

About Baptist Health Lexington
Baptist Health Lexington, a 434-bed acute care hospital, has been designated a Magnet® hospital for nursing excellence five times by the American Nurses Credentialing Center. A longtime leader in innovative approaches to treating heart disease and related conditions, Baptist Health Lexington holds many nationally recognized cardiac accreditations, including American Heart Association Cardiovascular Center of Excellence. The Cancer Center offers a full range of services, from chemotherapy and radiation therapy to genetic counseling, and is accredited with commendation by the American College of Surgeons’ Commission on Cancer. The hospital’s family-centered obstetrics program delivers close to 4,000 babies a year. Other specialized, comprehensive patient service areas include orthopedics, neuroscience, women’s services and digestive health. Established in 1954 as Central Baptist, the hospital offers points of healthcare throughout the Lexington area including Baptist Health Hamburg, a $253-million development designed with a primary focus on convenient patient care, offering an emergency department, an ambulatory surgery center, a cancer center, a pharmacy and specialty care. Baptist Health Lexington is part of the nine-hospital Baptist Health system, headquartered in Louisville. Learn more at BaptistHealth.com/Lexington.