Medical care has changed drastically over the past few years. From new technology to better treatment options, patients are getting the care they deserve. And a big part of this has been the increasing popularity of urgent care centers. In 2000, walk-in medical facilities were developed and by 2016, there were more than 2,000 urgent care facilities across the United States -- and this number is still growing. So if you've decided to start your own profitable urgent care business, here are a few ways you can build and increase patient retention.
Make services convenient: The whole point of urgent care centers is for them to be convenient options for medical care. So when you open an urgent care startup, you need to make sure your services are convenient. Your hours should be as flexible as possible, especially after-work and weekend hours. You should offer a wide variety of services so it can truly be a one-stop-shop for patients. Additionally, you should keep convenience in mind when choosing a location for your center.
Listen to your patients: One of the biggest mistakes new businesses of any kind can make is not listening to feedback. So as a new urgent care business, it's essential to ask your patients for feedback and actually listen to it. Do they want a more comfortable environment? Is there a specific service you don't offer that they want? Showing your patients you truly care about them and want them to have the best experience possible is going to play an immense role in retaining patients.
Work with urgent care consultants: Starting and running a profitable urgent care business is not an easy task. This is especially true if the owners are comfortable with the medical side, but not so much the business side. Remember, the business aspects of an urgent care center are just as important as the medical care aspects. So to successfully attract and keep patients, consider investing in consulting for urgent care centers. Consultants can help establish a business model and focus on marketing efforts as well.
A medical center doesn't exist without patients. So keep these tips in mind to not only bring in new patients, but retain them as well.
Intuitive Health is one of the most progressive retail healthcare companies in the US.