Urgent care centers have become a staple in American society. After their introduction in 2000, millions of people began to realize how large a role convenience plays in medical care. If you're not facing a true medical emergency but require somewhat immediate help (and therefore can't wait two weeks to see your primary care provider), urgent care clinics offer an easy and affordable solution. For the insured, under-insured, and uninsured alike, urgent care centers offer practical, on-demand medical services.
As such, starting your own urgent care center has become a lucrative business. With the proper urgent care business model -- in addition to some help from urgent care consultants -- you can tap into this profitable market. While there are a number of important factors that come into play in your urgent care business model, location is one of the most influential. Let's take a look at the two main aspects of choosing a good location for your urgent care center.
Establishing an effective urgent care business model begins with a simple piece of real estate. Find the right one in the right area, and you'll be helping the community as much as profiting from it.
It's easy to associate the word startup with the innumerable tech firms dotted around Silicon Valley and posturing themselves as the next best thing. We also know that most tech startups seeking funding never reach the coveted status of unicorn.
The good news for startups in the healthcare industry is that healthcare is universally essential (unlike the millions of useless apps out there). However, just because healthcare is universally necessary, that doesn't mean the business plan supporting it can be lacking. With saturated hospitals and a record number of Americans with health insurance, we've since seen a marked rise in retail medical centers, urgent care clinics, and other healthcare facilities with similar structures.
Throughout 2018, the number of retail medical clinics actively operating in the United States has been about 14 times higher than it was a decade ago. It's safe to say the idea of an urgent care startup is currently en vogue, but we want to make sure that they don't become a dime-a-dozen and poorly operated to boot. Here's what you should be thinking of before you attempt to start an urgent care center.
Remember, Patients Are Always First
This is your duty as healthcare professionals. In every consideration you make for your urgent care startup, think of the potential patients. Have you secured enough space to serve them properly? Are you in an easily accessible, convenient location? Will you have ample medical staff to provide exceptional care? Can you partner with other healthcare facilities in the area? All of your initial urgent care startup considerations should end up being patient-oriented. Because without them, you've already failed.
What Does It Cost To Start An Urgent Care Clinic?
You cannot escape the question of the cost of an urgent care startup. Aside from literally having the financial capability to open an urgent care center, you must consider its scalability. After you've gotten your initial logistics of patient care and the ability to provide the best possible service, it's vital to consider how your urgent care will grow as a business. Your urgent care business model should look to the future and factor in growth, hardship, and how it'll maintain an edge. Healthcare is a notoriously volatile industry where patients continuously have a growing pool of care options. Make sure you have plans in place that attract patients from day one to day 10,000 and beyond.
Consider Consulting For Urgent Care Centers
Urgent care business consulting is an important element to consider, especially if you're a group of medical professionals foraying into the business world for the first time. It's important to remember that excellent medical treatment and the business side of an urgent care startup are very different things. Be sure to opt for guidance when needed and even when not needed. You never know where a fresh new idea might come from.
We'll tackle more specifics in future blogs, but since you've been bitten by the urgent care startup bug, we want to make sure you don't catch the fever. There's a reason the word care is in healthcare. We don't do anything haphazardly, medically or otherwise.
Intuitive Health is one of the most progressive retail healthcare companies in the US.