Urgent care centers are becoming increasingly popular across the U.S. as a growing number of Americans value convenient medical care over primary care. In fact, up to 19% of U.S. households visited a retail medical clinic in the last year.
But it isn't enough to rely on the popularity of urgent care for your clinic to be a success. Here are four mistakes new urgent care startups make and how you can avoid them yourself.
There were approximately 2,800 retail medical clinics in the U.S. in 2018. But not every urgent care startup is successful. Like any other business, your urgent care center needs to have marketing strategies and customer service and bring in new clientele.
The urgent care consultants of Intuitive Health can help set your urgent care startup on the right track. To learn more about our urgent care business consulting services, contact Intuitive Health today.
In 2016, U.S. the retail medical market size was valued at $1.4 billion with a compound annual growth rate of 20% through year 2025. Urgent care clinics continue to serve as an accessible and affordable form of healthcare and a viable alternative to the ER. While urgent care start up costs vary, it's often worth the investment when the process is carried out properly. Here are just a few urgent care mistakes to avoid.
Picking the Wrong Community
First, make sure to do thorough research on the community in which you're planning to open your urgent care clinic. It's no surprise that urgent care profit margins are higher the more patients you treat, so in areas that have a declining population or are otherwise unsuitable for a clinic, you may be missing out on revenue. Explore regions thoroughly and choose a location that has plenty of people without a fierce competition.
Investing in Unnecessary Expenses
Starting off, it can be difficult to determine which expenses are necessary and which expenses may be able to wait until your business is a bit more established. One way to minimize the risk of unnecessary expenses is to start with a small range of treatment options and expand them as your business grows. Urgent care consultants can help you to work out a spending plan that's financially viable for both the short term and long term.
Not Adjusting Your Business Plan As Needed
Finally, even if you've put all the planning in the world into your business, it's important to re-evaluate your overall plan if things start to fall through the cracks or are otherwise not going as expected. A failed business plan doesn't have to ruin your urgent care clinic, but if you don't do anything to stop it, it likely will. Staying vigilant and knowing when to take recourse is the key to keeping your urgent care operation afloat.
Ultimately, urgent care start up costs can really add up, so if you're in need of professional consulting for urgent care centers, it's best to take immediate action and ensure your business plan can hit the ground running. For more information about urgent care start up costs, contact Intuitive Health.