Intuitive Health Advances Southeastern Growth with New Centra Partnership in Virginia
Intuitive Health has partnered with Centra Health to expand its presence in Virginia, marking the latest step in the company's broader push to grow its footprint across the Southeast.
Written by: Corey Alexander
Published on: April 20, 2026
PLANO, TX – Intuitive Health is excited to announce a new partnership with Centra, bringing its innovative hybrid emergency room and urgent care model to Central Virgina. Construction on a facility in Lynchburg is expected to begin later this year.
"This collaboration delivers true convenience and helps ensure patients have a positive, stress‑free healthcare experience. We are honored to partner with Centra to bring our care model to communities across Virginia."
Richard Tugman, President and CEO of Centra, noted that the partnership reflects a continued investment in modernizing care delivery.
“By bringing urgent care and emergency services together in a single, purpose‑built facility, we’re making it easier for patients to access the right level of care when they need it, while helping reduce common frustrations such as long wait times."
This collaboration with Centra builds on strong momentum across the Southeastern United States, with several key milestones already underway. Regional highlights include:
- The first Med Center Health location in Bowling Green, Kentucky, is expected to open on April 27.
- Intuitive Health has expanded its partnership with University of Florida Health (UF Health), now its largest health system partner to date. We currently have five locations open, two under construction and many more planned.
- The first facility with The Medical University of South Carolina (MUSC Health) is on track to open in June in Columbia, South Carolina, with three others currently under construction.
- Work is being done to open in Q4 on Hilton Head Island with Beaufort Memorial.
- State approval has been secured for three locations in partnership with UNC Health.
- Construction is progressing on a new facility in Falls Church, Virginia, in partnership with VHC Health.
- Construction continues on two Baptist Health locations in Radcliff, Kentucky, and the greater Lexington area.
Through these strategic partnerships, Intuitive Health continues to demonstrate the strength of its hybrid emergency room and urgent care model that addresses one of healthcare’s most persistent challenges—uncertainty around where to seek care.
“Instead of forcing patients to choose between the ER and urgent care, we eliminate the guesswork entirely. Every patient is evaluated by an ER-trained provider who determines the appropriate level of care on the spot—helping reduce unnecessary ER visits, avoid inflated costs and create a more seamless experience.”
To learn more about Intuitive Health’s hybrid emergency room and urgent care model and its growing network of health system partnerships, visit IHERUC.com.
About Intuitive Health
Founded in 2008, Intuitive Health pioneered the combined emergency room and urgent care model. Intuitive Health partners with established health systems nationwide to build, operate and launch retail healthcare facilities that provide urgent care and emergency room services under one roof. Intuitive Health partners with leading health systems nationwide, including Arizona, Delaware, Florida, Kentucky, Indiana, Ohio, Oklahoma, Texas, Virginia and Washington. Intuitive's patient-centric approach to immediate care has saved payors and patients hundreds of millions in unnecessary emergency care spending. In addition, the Intuitive Health model increases market share for partnered healthcare systems by expanding their footprint with conveniently located centers. For more information, please visit IHERUC.com.
About Centra
Centra is a regional nonprofit healthcare system based in Lynchburg, Virginia. Serving its communities for over three decades, Centra has more than 7,600 caregivers, 500 employed providers and physicians, and a medical staff of nearly 800. Providing care in 50 locations, Centra serves over 500,000 people through critical medical services in central and southern Virginia. Centra is committed to fulfilling its mission of improving the health and quality of life for the communities they serve. For more information, please visit Centrahealth.com.