June 18, 2020
Medical conditions that are not life-threatening or limb-threatening are best handled in an urgent care clinic. Typically, unless you are involved in a fatal accident or live with pre-existing conditions, you are better off seeking urgent care for most medical conditions. Today, most people are seeking urgent care in situations where they would have normally sought emergency care. This shift is influenced by the consumers’ demand for faster and better medical services, and it is why urgent care business is booming today.
For entrepreneurs and hospital executives who operate an urgent care center, they must always seek to improve service delivery. To run a profitable urgent care business, you must listen to your customers and strive to implement an urgent care business model that meets their needs and exceeds expectations. Keep in mind that you are competing with other urgent care clinics, and the more than 2,800 retail medical clinics in North America, which is the average number of estimated retail clinics that are operational today.
With a good urgent care marketing strategy, you are bound to be successful in the urgent care business as the demand for urgent care services is high. However, any business is as successful as the quality of customer service. To grow your urgent care business and attract more customers, you must offer unrivaled services and become the go-to urgent care clinic for new and existing customers. You can only do this by fully exploiting the benefits of urgent care by understanding what customers seek in urgent care centers.
The following are qualities that attract customers to an urgent care clinic.
Less Waiting Time
Urgent care provides for longer working hours and gives immediate attention to walk-in patients. When patients walk into an urgent care center with a dog bite or a second-degree burn, they are sure to receive treatment without waiting for long. They would have to wait for longer had they sought medical attention from the Doctor’s office. Most physicians in private practice work on an appointment basis. Therefore, patients in need of urgent care may have to wait longer if the doctor agrees to see them.
On the other hand, urgent care centers attend to patients as they come in. This is why most of the people seeking immediate medical attention prefer urgent care facilities. As such, if you provide fast and immediate services, your urgent care business will keep growing.
Cuts on Medical Cost
Urgent care is relatively more affordable compared to emergency care. A while back, the majority of patients would rush to the emergency department even when their conditions did not necessitate emergency care. This did not only increase their waiting time but also doubled the cost. However, urgent care clinics are more affordable slightly because of the high competition in their market, and mostly because of their business models.
Therefore, you must ensure that your urgent care business is properly managed and operations run efficiently. Most patients coming to your clinic expect your prices to be more affordable compared to the emergency department. Therefore, it would be best if you adopted an effective business model that allows you to offer competitive prices while also making a profit.
Some Urgent Care Centers May Also Have an Emergency Department
Some of the bigger and established urgent care clinics may also have a dedicated emergency department or are equipped to offer emergency care. This gives patients peace of mind that they will find all the medical attention that they need under one roof.
If you have the resources to operate an emergency department alongside your urgent care business, it will pay off in the long run. Customers need to have the confidence that they will be in safe hands should their conditions worsen and require emergency care. Not only will your urgent care business attract more customers, but also you will stay ahead of the competition. Ultimately, your success in the urgent care business falls down to the quality of service you provide to your patients in your urgent care clinic.